Protein Reimagined

February 01, 2020

Protein Reimagined

We created Après with the intention to Remagine Protein A: because protein shakes aren't just for bodybuilders and B: we were looking for a healthy protein-based drink that would make the perfect post-workout snack, and it didn't simply exist. 

It turns out that we aren't the only people looking for the next generation of protein shakes and are pleased to have so many fans with us as we pioneer this Plant-Based Replenishment crusade. 

We had the pleasure to interview Rueben Mouradinternationally published food and drink journalist, restaurant critic, and TV host, to see what he looks for and why it's so important to reimagine protein. 

Q: What do you look for in a protein shake?

A: For me, one of the most important parts of any supplement or nutritional product is to find out whether or not it is actually good for you. There are so many products on the market that claim to be “health products" when in all reality, they’re no better than a candy bar or soda. Sugar content is a huge thing, and as I’m lactose intolerant, I’m always looking for drinks that are milk free. At the end of the day, if a product has a shelf life and has ingredients I recognize, it’s usually a good sign!

Q: Why is clean protein important? How can people optimize their health and fitness by incorporating protein?

A: Not all protein is created equal! And to be honest, you often get what you pay for. If you’re doing a hard HIIT workout or going for a long and exhausting run, your body needs not only protein but other replenishments, like carbs. So, I’d encourage people to look at what exactly their body needs after a specific workout, and what their goals are, and to find products that fulfill those needs. 

Q: Why do you prefer Après when training vs some of the other protein powders and mixes on the market? 

A: One thing that I love about Apres is that it’s plant-based, which is perfect for me being lactose intolerant. The inclusion of MCTs is great for my current diet, and above all, I love the taste and texture (the cold brew coffee flavor is my favorite!)