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About us

Our mission at Après is to empower our community to live happier and healthier lives through clean, plant-based nutrition.

We believe in high standards – specifically, that great taste, clean plant-based ingredients, and functional nutrition should be able to co-exist.

But we’re also realists. We understand the practicalities of living life with a full schedule – wake, sweat, work, play, rinse/repeat– and believe that you shouldn’t need to sacrifice your most precious resource (time) to get the fuel you need to replenish and keep going.

We designed Après to give back to your body so that you can keep going strong after anything life throws your way.


Our Story

Originally inspired by my wife Courtney to create a product that could replenish and sustain you between your workout and next meal, I figured it couldn’t be that hard (whoops! dead wrong) and committed myself to building a team and developing a recipe that could do just that.

Over the course of the next year and a half, we tried hundreds of samples and spent countless hours in our kitchen and food lab, and finally discovered a recipe that tasted great, met our standards, and extended that post-workout glow without the crash.

What makes Après unique is that we designed it from the ground-up to deliver all the nutritional goodness your body needs – plant protein, healthy fats, electrolytes, and low sugar – with none of the mysterious, artificial, or dairy-based ingredients used in other shakes on the market.

What makes Après truly special is our community of customers, our awesome fitness studio partners and retailers, and our shared mission to make the world a happier and healthier place.

To those that have already joined us, thank you! And to those considering it, I hope we get to meet you soon.


Sonny McCracken

CEO & Cofounder