We are more than just protein.

Après is part of your everyday lifestyle - a pivotal part of your wellness routine.

Our Mission

To empower our community to
live happier and healthier lives through clean,
plant-based nutrition. Après is part of your
everyday lifestyle - a pivotal part of your
wellness routine.

You don't have to be training for the NY
marathon or deadlifting 500 lbs. to reap the
health benefits of protein. Après is changing
the conversation by changing how we view
and consume protein.

Après all day

Après creates thoughtfully crafted plant
protein solutions to power your day.

The benefits of adding protein into your
wellness routine go far beyond building
muscle mass. With the right protein regimen,
you get a variety of nutrients and vitamins
needed to function optimally, from the inside
out and head-to-toe.

Sonny McCracken

CEO & Cofounder

Our Story

Originally inspired by my wife, Courtney, to create a product that could replenish and sustain you between your workout and next meal. I figured it couldn’t be that hard (whoops! dead wrong) and committed myself to building a team and developing (and refining) a recipe that could do just that.

Over the course of the next year and a half, we tried hundreds of samples and spent countless hours in our kitchen and food lab, and finally discovered a recipe that tasted great, met our standards, and extended that post-workout glow without the crash.

What makes Après unique is that we designed it from the ground-up to deliver all the nutritional goodness your body needs – plant protein, healthy fats, electrolytes, and low sugar – with none of the mysterious, artificial, or dairy-based ingredients used in other shakes on the market.

What makes Après truly special is our community of customers, our awesome fitness studio partners and retailers, and our shared mission to make the world a happier and healthier place.